Building Community Through Events: The Heart of Engagement

Event Planning, Hybrid Events / By Abhishek Kapoor

In today’s fast-paced digital world, fostering a sense of community has never been more crucial. Events serve as a powerful tool to connect people, build relationships, and create lasting memories. By bringing individuals together, whether in-person or virtually, events can strengthen community bonds and promote engagement. In this blog post, we will explore the significance of building community through events and provide actionable strategies to enhance attendee experiences.

Why Community Matters

Building a strong community is essential for both individuals and organizations. Communities provide support, inspiration, and a sense of belonging. They create spaces where people can share ideas, collaborate, and grow. According to a study by Harvard Business Review, organizations that foster a sense of community among employees see increased productivity and job satisfaction. Furthermore, events act as a catalyst for community building, allowing attendees to connect on a personal level.

The Role of Events in Community Building

Events serve as a natural gathering point for people with shared interests and goals. They offer a unique opportunity for attendees to engage, learn, and share experiences. Here are several ways events can foster community:

Creating Shared Experiences: Events provide a platform for attendees to participate in shared activities, whether it’s a workshop, a panel discussion, or a social gathering. These shared experiences create lasting memories and forge connections among participants. For example, a cooking class can bring food enthusiasts together, fostering camaraderie and collaboration.
Encouraging Networking: Events are an excellent opportunity for attendees to network and build professional relationships. Incorporating structured networking activities, such as speed networking or breakout sessions, can help facilitate meaningful connections. Additionally, providing attendees with a dedicated networking app, like Bizzabo, can enhance interaction and engagement.
Fostering Inclusivity: Inclusive events that welcome diverse voices and perspectives create a sense of belonging. When planning your event, consider implementing accessibility features and offering varied programming to accommodate different audiences. According to Eventbrite, inclusive events attract a broader audience and enrich the overall experience.
Utilizing Technology: In the age of digital communication, technology can enhance community engagement. Virtual and hybrid events allow individuals from different locations to participate, breaking geographical barriers. Platforms like Hopin and Zoom enable real-time interactions and networking opportunities, making it easier to build community across distances.

Strategies to Build Community Through Events

To effectively build community through your events, consider the following strategies:

Define Your Purpose: Before planning your event, clearly define its purpose and objectives. What message do you want to convey? What community do you aim to build? A well-defined purpose will guide your event planning and ensure that it resonates with your audience.
Engage Attendees Pre-Event: Use social media and email marketing to engage attendees before the event. Create a dedicated event hashtag, encourage participants to share their excitement, and invite them to contribute to discussions. This not only builds anticipation but also fosters a sense of belonging even before the event begins.
Incorporate Interactive Elements: Engaging attendees through interactive activities can enhance their experience. Consider incorporating live polls, Q&A sessions, or group discussions during your event. These interactive elements encourage participation and create a lively atmosphere.
Follow Up After the Event: Community building doesn’t stop when the event ends. Following up with attendees can help reinforce connections and maintain engagement. Send personalized thank-you emails, share event highlights, and encourage participants to join your community on social media or other platforms.
Measure Success: Finally, assess the success of your event in terms of community engagement. Utilize feedback forms and surveys to gather insights from attendees. This information can guide your future events and help you continuously improve the community-building experience.

Conclusion

Building community through events is essential for fostering engagement and creating meaningful connections. By providing shared experiences, encouraging networking, and utilizing technology, you can cultivate a vibrant community that thrives on collaboration and support. Remember to define your purpose, engage attendees before and after the event, and continually measure your success.As you embark on your event planning journey, keep in mind that a strong community is the heart of engagement. By investing in community-building efforts, you not only enrich the lives of your attendees but also create a lasting impact on your organization and its mission.

For more such informational blogs and product insights, visit us at AttendeeGain. Looking for Branding or Digital Products Consultancy? check out BrandWorks.

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In-Person vs. Virtual Events: What’s the Best Fit for You?

Event Planning, Hybrid Events, Virtual Events / By Abhishek Kapoor

In recent years, the events industry has witnessed a seismic shift, transitioning from predominantly in-person gatherings to a surge in virtual and hybrid events. As event planners and organizations navigate this evolving landscape, the question arises: What’s the best fit for your audience? In this blog post, we will weigh the pros and cons of in-person vs virtual events, helping you make an informed decision that aligns with your objectives and audience preferences.

The Rise of Virtual Events

The COVID-19 pandemic accelerated the adoption of virtual events, allowing organizations to connect with global audiences from the comfort of their homes. According to a report by Statista, the global virtual event market was valued at over $78 billion in 2021 and is projected to continue growing. Virtual events have revolutionized the way we think about engagement, providing innovative ways to connect and interact.

Advantages of Virtual Events

Wider Reach: One of the most significant advantages of virtual events is their ability to attract a global audience. With no geographical constraints, you can invite participants from different parts of the world, expanding your reach and increasing brand visibility.
Cost-Effective: Virtual events often come with lower overhead costs. Without the need for venue rentals, catering, and travel expenses, organizations can allocate their budgets more efficiently. This can lead to higher profit margins and the ability to invest in other areas, such as marketing and technology.
Flexibility: Virtual events offer unparalleled flexibility in terms of scheduling and content delivery. Attendees can join from anywhere, allowing for more diverse programming. Additionally, virtual events can be recorded and made available for on-demand viewing, providing lasting value.
Data Insights: Virtual platforms offer robust analytics tools that allow you to gather data on attendee behavior, engagement levels, and feedback. This information can be invaluable for refining your future events. Platforms like Whova and Hopin provide detailed analytics to help you understand your audience better.

Disadvantages of Virtual Events

Limited Personal Interaction: One of the key drawbacks of virtual events is the lack of face-to-face interaction. Attendees may miss the networking opportunities that in-person events provide, leading to a less engaging experience.
Technical Issues: Virtual events are reliant on technology, which can sometimes lead to technical difficulties. Connectivity issues, platform glitches, and other technical challenges can disrupt the attendee experience.
Engagement Challenges: Keeping participants engaged in a virtual environment can be difficult. Without the energy of a live audience, it’s easy for attendees to become distracted or disengaged. According to a study by EventMB, 38% of virtual attendees lose interest within the first 30 minutes.

The Enduring Appeal of In-Person Events

Despite the growth of virtual events, in-person gatherings remain a powerful way to connect with audiences. The tactile experience of attending an event in person, interacting with others, and immersing oneself in the atmosphere cannot be replicated online.

Advantages of In-Person Events

Personal Connections: In-person events foster genuine connections. Face-to-face interactions allow for more meaningful networking opportunities, building relationships that can lead to collaboration and partnerships. According to a report by The Economist, 79% of event attendees say they prefer in-person events for networking.
Enhanced Engagement: The energy of a live audience can significantly boost engagement levels. In-person events create an immersive environment that encourages participation, making it easier to captivate your audience.
Brand Experience: Physical events provide an opportunity to create memorable brand experiences. Attendees can interact with products, engage in activities, and immerse themselves in your brand story. This can lead to a stronger emotional connection with your audience.
Immediate Feedback: In-person events allow for immediate feedback and interaction. Organizers can gauge audience reactions in real-time, making it easier to adjust the program as needed.

Disadvantages of In-Person Events

Higher Costs: Organizing in-person events typically involves higher expenses, including venue rental, catering, travel, and accommodation. This can limit your budget for other aspects of the event, such as marketing and technology.
Geographical Limitations: In-person events are constrained by location. Attendees may be unable to participate due to distance or travel restrictions, which can limit your audience size.
Health and Safety Concerns: The ongoing impact of the COVID-19 pandemic has made health and safety a priority for many attendees. Organizers must consider these concerns and implement appropriate measures to ensure a safe environment.

Finding the Perfect Fit

Finding the Perfect Fit between in-person and virtual events

Ultimately, the decision between in-person vs virtual events depends on your goals, audience, and resources. Here are some questions to consider:

What are your objectives? Determine the primary goals of your event. Are you aiming to educate, network, or showcase a product? Your objectives can help guide your choice of format.
Who is your audience? Understand your audience’s preferences and behaviors. Conduct surveys or polls to gather insights on whether they prefer in-person vs virtual events.
What is your budget? Assess your budget and resources. If you have limited funds, virtual events may be a more viable option. Conversely, if your budget allows for an immersive experience, consider in-person gatherings.
What is your timeline? Consider the timeframe for your event. Virtual events can often be planned more quickly than in-person gatherings, which require more logistical planning.

Conclusion

Both in-person and virtual events offer unique advantages and challenges. By weighing the pros and cons of each format, you can make an informed decision that aligns with your goals and resonates with your audience. As the events landscape continues to evolve, hybrid events, combining the best of both worlds, may also emerge as a popular solution. Ultimately, the key to success lies in understanding your audience and crafting experiences that connect, engage, and inspire.

Abhishek Kapoor

Abhishek Kapoor is the founder and creative head of BrandWorks Worldwide. His is an ex-Cvent and has worked in the event space for the last 13 years, providing branding and registration expertise to many clients globally.

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Hybrid Events: The Future of Connection and Engagement

Event Marketing, Hybrid Events / By Abhishek Kapoor

In today’s fast-paced world, the way we connect and engage is rapidly evolving. Hybrid events have emerged as a revolutionary solution, merging the benefits of in-person and virtual experiences. This innovative approach not only expands reach but also enhances attendee engagement, creating meaningful experiences for everyone involved. In this blog post, we will explore the concept of hybrid events, their advantages, best practices, and how to ensure they succeed in delivering valuable interactions.

Understanding Hybrid Events

Hybrid events combine live, in-person components with virtual elements, allowing attendees to participate either physically or online. This dual approach caters to a broader audience, enabling organizations to reach individuals who may not be able to attend in person due to geographical, financial, or time constraints.

Why It Matters: By embracing hybrid events, you can increase your event’s accessibility and inclusivity. This ensures that all participants, regardless of their location, can engage with your content, speakers, and fellow attendees.

For a comprehensive overview, check out this resource from Event Manager Blog.

The Benefits of Hybrid Events

Expanded Reach: One of the most significant advantages of hybrid events is the ability to reach a global audience. By offering a virtual option, organizations can engage attendees from different countries and time zones, ultimately increasing attendance numbers and brand visibility.
Cost-Effective Solutions: Hybrid events can be more cost-effective than traditional events. While there are costs associated with hosting a physical event, virtual elements can significantly reduce expenses. Organizations can save on venue rental, catering, and travel costs, allowing them to allocate resources more efficiently.
Enhanced Engagement Opportunities: Hybrid events offer unique opportunities for engagement. With interactive features like live polls, Q&A sessions, and breakout rooms, both in-person and virtual attendees can participate actively. This dynamic interaction fosters a sense of community and connection, regardless of the format.
Data Collection and Analytics: Hybrid events provide valuable data insights into attendee behavior and engagement levels. By utilizing analytics tools, organizations can track participation rates, session attendance, and engagement metrics. This information can be instrumental in refining future event strategies and tailoring content to meet attendee needs.
Flexibility and Convenience: Hybrid events allow attendees to choose how they want to participate. This flexibility enhances the overall experience, as individuals can attend from the comfort of their homes or engage with others in a live setting. This convenience often leads to higher satisfaction levels and improved retention rates.

Best Practices for Successful Hybrid Events

Best Practices

To ensure your hybrid event achieves its goals, consider the following best practices:

Invest in Quality Technology: The success of a hybrid event largely depends on the technology used. Invest in high-quality audio and visual equipment to ensure seamless communication between in-person and virtual participants. Additionally, choose a reliable event platform that supports interactive features and provides a smooth user experience.
Create Engaging Content: Content is king in any event format. Ensure that your content is engaging, relevant, and tailored to both in-person and virtual audiences. Incorporate interactive elements, such as live polls or audience Q&A sessions, to maintain engagement throughout the event.
Promote Interaction: Encourage interaction among attendees by utilizing various networking opportunities. Implement breakout sessions, discussion forums, and social media engagement to foster connections. Consider using gamification techniques to make participation more enjoyable and rewarding.
Provide Clear Instructions: To enhance the experience for virtual attendees, provide clear instructions on how to access the event platform, participate in sessions, and engage with speakers and other attendees. This will minimize confusion and ensure that everyone can make the most of their experience.
Follow Up After the Event: After your hybrid event concludes, follow up with attendees to gather feedback and insights. Use surveys to assess their experiences and understand what worked well and what could be improved. This information is invaluable for planning future events and enhancing your overall strategy.

Hybrid Events in Action

As hybrid events continue to gain popularity, many organizations are successfully implementing this format. For example, Microsoft Ignite adopted a hybrid approach, allowing attendees to engage in person or virtually, resulting in a record number of participants and a vibrant online community.

Another great example is the Cannes Lions International Festival of Creativity, which successfully transitioned to a hybrid model, offering engaging experiences for both in-person and virtual attendees. This innovative approach not only expanded their reach but also fostered meaningful connections among participants worldwide.

The Future of Hybrid Events

As we look to the future, hybrid events are likely to become the standard in the events industry. With their ability to create inclusive experiences, facilitate global connections, and harness the power of technology, hybrid events are redefining how we engage and connect.

Conclusion

Hybrid events represent a significant shift in the way organizations approach engagement and connection. By embracing this innovative format, you can create meaningful experiences that resonate with both in-person and virtual audiences. At AttendeeGain, we specialize in helping organizations navigate the hybrid event landscape, ensuring your events are impactful and memorable.

Ready to take your events to the next level? Contact us at AttendeeGain to learn how we can assist you in creating successful hybrid experiences that foster connection and engagement.

Abhishek Kapoor

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Top Trends in Event Marketing and Promotion for 2024

Event Marketing, Hybrid Events / By Abhishek Kapoor

As the events industry continues to evolve, marketers and planners must stay ahead of the curve to ensure successful promotions and seamless experiences. In 2025, new technologies, shifting consumer expectations, and innovative strategies are reshaping how events are marketed and promoted. This article delves into the top trends that are making waves in the event marketing world, offering key insights to help you stay competitive.

1. Hybrid Events Are Here to Stay

The pandemic made hybrid events a necessity, but they are proving to be more than a temporary solution. With 73% of event planners stating that hybrid formats will continue to be important in 2025, it’s clear that this trend is here for the long haul. Hybrid events offer the best of both worlds by combining in-person interaction with virtual access, allowing brands to reach a broader, more diverse audience.

Why It Matters: As technology improves and people become more comfortable attending virtually, hybrid events will expand global reach. Event organizers can now tap into new demographics that were previously inaccessible due to geographic or time constraints. Moreover, hybrid events provide more data points through digital touchpoints, allowing for better personalization.

Learn more about how hybrid events can increase attendee engagement here.

2. Personalization and AI-Driven Engagement

Personalization is no longer just a “nice-to-have” feature—it’s now an expectation. Using AI and machine learning, event marketers can deliver personalized content and experiences that resonate with individual attendees. For instance, AI can help analyze attendee behavior, preferences, and engagement history to suggest relevant sessions, networking opportunities, and post-event content.

Why It Matters: Personalized marketing increases engagement, improves user experience, and drives higher ROI. Attendees are more likely to participate in events when they feel like the experience has been tailored specifically for them.

Find out more about the power of AI in event personalization here.

3. Influencer Marketing for Events

In 2025, the power of influencers is extending beyond product promotions to event marketing. Collaborating with influencers who align with the event’s target audience can help amplify the message and expand reach organically. From tech conferences to fashion shows, influencers help build credibility and foster trust with potential attendees.

Why It Matters: Consumers tend to trust influencer recommendations over traditional advertising. By partnering with the right influencers, brands can not only increase attendance but also build stronger relationships with their audience. A well-executed influencer campaign can make your event the talk of the town—both online and offline.

Explore the impact of influencer marketing on event success here.

4. Augmented Reality (AR) and Virtual Reality (VR) for Immersive Experiences

Augmented and virtual reality tools are transforming how attendees interact with event content. From virtual venue tours to interactive product demos, AR and VR are helping to create more immersive experiences. These technologies are also useful for training and simulations, especially in industries like healthcare and technology, where hands-on experience is crucial.

Why It Matters: By using AR and VR, you can offer attendees something unique and memorable, leading to higher engagement and post-event satisfaction. Additionally, it provides an opportunity to gather more data on how attendees interact with virtual content, enabling further optimization.

Read about how AR and VR are transforming user experiences in events here.

5. Sustainability and Eco-Friendly Events

Sustainability is no longer just a buzzword—it’s a priority for many attendees, especially younger generations. Events that prioritize eco-friendly practices, from reducing waste to offering sustainable catering, are more likely to resonate with today’s environmentally conscious consumers. Moreover, incorporating green practices can serve as a unique selling point in marketing campaigns, showcasing a brand’s commitment to corporate social responsibility.

Why It Matters: As eco-consciousness continues to grow, event marketers must adapt by promoting sustainable initiatives. From using digital materials over print to choosing venues that offer green energy solutions, sustainability can drive both attendance and positive brand perception.

Learn how sustainability is shaping the future of event planning here.

6. Data-Driven Event Strategies

With the increased digitization of events comes the opportunity for data collection and analysis. Data is a powerful tool that can guide every phase of event planning, from pre-event promotions to post-event follow-ups. Marketers can leverage data to optimize event performance, understand attendee behavior, and improve future strategies. For example, using predictive analytics, event organizers can foresee potential issues and adapt their tactics accordingly.

Why It Matters: Data-driven decision-making helps to not only improve event outcomes but also provide deeper insights into attendee preferences and behavior, leading to higher retention rates and long-term success.

Discover more about using data analytics in event marketing here.

7. The Rise of Micro-Events

Rather than focusing on large-scale events, many marketers are embracing smaller, more intimate “micro-events.” These gatherings typically focus on niche markets or specific communities, fostering deeper connections and more meaningful interactions. Micro-events often feel more exclusive, which can make them more appealing to attendees looking for personalized experiences.

Why It Matters: With the growing desire for personalized experiences, micro-events provide an ideal setting to build stronger relationships and deliver more targeted content. They also allow brands to engage with smaller audiences in a more impactful way.

Conclusion: AttendeeGain Leading the Future of Event Marketing

Incorporating these trends into your event marketing strategy will not only set you up for success in 2025 but also position your brand as an industry leader. As an event marketing and management agency, AttendeeGain understands the importance of staying ahead of these shifts. We continuously adapt and integrate cutting-edge strategies to ensure our clients’ events are both impactful and unforgettable.

Whether you’re looking to execute a hybrid event, utilize AR/VR technology, or engage audiences with personalized marketing, AttendeeGain is equipped to help you thrive in this ever-changing landscape. Our expertise ensures that every event delivers measurable results, leaving a lasting impression on your audience.

For a consultation on how to make your next event a success, get in touch with us at AttendeeGain.
Looking for Branding or Digital Products Consultancy? check out BrandWorks.

Abhishek Kapoor

Top Trends in Event Marketing and Promotion for 2024 Read More »

Cvent Registration

Leave a Comment / Hybrid Events, Virtual Events / By astra team

Elevate Your Event Registration with Cvent

The registration process is the first impression you make on your attendees. It sets the tone for the entire event and can significantly impact its success. Cvent registration software is designed to provide a seamless, intuitive, and flexible registration experience for both organizers and attendees. Here’s why Cvent’s event registration is a game-changer in the industry.

Cvent Intuitive and Customizable Registration Process

Cvent’s online event registration system offers an intuitive interface that guides registrants through the process smoothly, without confusion or complications. With drag-and-drop widgets and real-time design control, organizers can create entire event sites that reflect their brand and event theme.

Personalized Attendee Experience

Understanding your audience is key to delivering a personalized experience. Cvent allows you to send personalized email content, display targeted website content, and pre-populate forms, ensuring that each attendee feels valued and engaged from the start.

Powerful Marketing and Promotion Tools

Effective Promotions is crucial for driving conversions, Cvent’s event registration software includes email marketing campaigns, agenda and speaker promotion, and retargeting for abandoned registrants, helping you reach and convert your target audience.

Struggling with tight deadlines?

Cvent Robust Analytics for Informed Decisions

For measuring ROI and improving future events, Collecting data before, during, and after your event is essential. Cvent provides visual dashboards, UTM parameters for traffic monitoring, and attendee feedback collection, making it easier for you to analyze and act on valuable insights.

Seamless Integration with CRM and Automation Tools

Cvent’s event registration software integrates with your CRM and marketing automation tools, allowing you to minimize time-to-action on generated leads and build better customer profiles. This integration ensures a cohesive experience across all your event management activities.

Success Stories from Real Users of Cvent

The effectiveness of Cvent’s event registration is evident in the success stories shared by users. Organizations have seen significant increases in registration rates, mobile app adoption, and savings in staff hours, all while delivering innovative and modern registration experiences.

Conclusion

Cvents event registration software is more than just a tool; its a comprehensive solution that enhances every aspect of the event registration process. Whether you’re managing a small seminar or a large conference, Cvent provides the features, flexibility, and support you need to create a successful and memorable event.

Experience the difference with Cvent and take your event registration to the next level.

Abhishek Kapoor

Abhishek Kapoor is the founder and creative head of BrandWorks Worldwide.

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Why Choose Cvent for Your Event Management Needs?

Leave a Comment / Hybrid Events, Virtual Events / By astra team

Event management technology has revolutionized the way organizations plan, execute, and analyze their events. Among the myriad of tools available, Cvent stands out as a comprehensive solution that caters to a variety of event types and sizes. Here’s why this is the go-to platform for professionals seeking efficiency, engagement, and excellence.

Cvent Comprehensive Event Lifecycle Management

An end-to-end platform that simplifies the management of each stage of the event lifecycle. From planning in-person, virtual or hybrid to post-event analytics, Cvent provides the tools you need to maximize the value of your events. With Cvent, you can manage meeting requests, find the perfect venue, engage your audience, and activate your data to drive measurable results.

Flexibility and User-Friendly Interface

Every organization has unique needs, and Cvent understands this. Their solutions are designed to be flexible and intuitive, allowing you to manage events of all shapes and sizes without relying on IT support. Whether you’re hosting a virtual conference or a hybrid seminar, Cvent empowers you to deliver memorable experiences with dynamic content and interactive features.

Branding and Customization with Cvent

Your brand is your identity, and Cvent gives you the tools to showcase it at every touchpoint. With complete control over branding, you can ensure consistent messaging across your website, registration, emails, mobile app, and more. This level of customization turns each event into an opportunity to reinforce and promote your brand.

Struggling with tight deadlines?

Engaging and Personalized Attendee Experiences

In today’s event landscape, attendee engagement is crucial. Cvent helps you create personalized experiences that resonate with your audience. From tailored websites to interactive mobile apps, Cvent’s features foster engagement and provide a seamless experience for attendees.

Robust Analytics and Reporting with Cvent

Understanding the impact of your events is key to continuous improvement. Cvent’s robust reporting tools offer detailed analytics, allowing you to gauge success and identify areas for enhancement. This data-driven approach ensures that you can measure ROI and make informed decisions for future events.

Positive User Feedback

Cvent’s commitment to excellence is reflected in its user reviews. With high ratings in flexibility, integration, and customer support, it’s clear that Cvent is a well-regarded tool in the event technology space. Users appreciate the platform’s comprehensive capabilities and the value it adds to their event management processes.

Conclusion

Choosing the right tool can make a significant difference in the success of your events. Cvent’s all-in-one platform offers the flexibility, branding, engagement, and analytics you need to elevate your events. Whether you’re a seasoned event planner or new to the field, Cvent is equipped to support you through the journey.

Talk to us if you need your event registration set up on Cvent.

Abhishek Kapoor

Abhishek Kapoor is the founder and creative head of BrandWorks Worldwide.

Why Choose Cvent for Your Event Management Needs? Read More »

Brand Activation Ideas To Connect With Your Target Audience

Leave a Comment / Hybrid Events, Virtual Events / By Abhishek Kapoor

So what is brand activation?

Brand activation is a relatively new word in the marketing industry. The term is interchangeably used with brand promotion but the scope of brand activation is wider than of brand promotion.

Successful event branding leads to recall value

A sound event branding strategy can impact a business or organization in multiple ways. At its core, these are the most common event branding goals:

Communicate the event’s vision
Gain recognition
Generate new interest from prospects
Attract sponsors and vendors
Create trust and loyalty

An effective brand will be memorable and have long-term appeal. When it’s all said and done, the experience and underlying message will be what guests remember, and an outstanding event brand will help attendees recall positive emotions related to your event.

Struggling with tight deadlines?

Brainstorm memorable event branding ideas.

As an event, you want all your attendees to leave with something that reminds them of the great time they had and to make sure to purchase a ticket again next year. That is when a novel experience captured through a photo or a cool hat can make all the difference. For example, most events provide swag bags and t-shirts to their team of volunteers not only to thank them but to act as a reminder to come back next year. This strategy can be applied to your attendees; you can simply build it into the ticket cost.
Here are a few ideas to spark some inspiration:
- An event swag bag or survival kit – This is a collection of items like hats, water bottles, pens, and more that can be used during the event to enhance the attendees’ experience.
- Event Experience Passport- Give each attendee an event passport and encourage them to get their passport stamped at various locations and experiences. Once they have completed it, offer a great prize they can take home with them (like a t-shirt).
- Social Media Scavenger Hunt – Leave clues on social media and ask people to take pictures with clues once they find them on social media for a chance to win a big prize.
These extra elements can impact engagement tremendously and directly impact your event brand. In turn, this extra effort up front can go a long way in securing long-term engagement and boosting future attendance.

Brainstorm memorable event branding ideas.

Visuals matter. You want every graphic you use to communicate what type of experience your event is going to deliver to your attendees. If you are planning a tech conference, you may want to communicate that there will be great speakers at the cutting edge of technological innovation and that people will leave having learned a lot. In that case, you will likely want to promote your keynote speakers in your event graphics.

No matter the type of event, your graphics should follow your event’s color pallet and typography. When choosing any stock images, make sure to pick ones that are high quality and that you can use it throughout all your event promotions and advertisements.

Why Event Branding Matters

Because your brand matters. Properly representing your brand and shaping how your attendees, partners and sponsors remember it are absolutely critical to the growth of your event and your business. Take a look at the following statistics:

79% of marketers cite increased brand awareness as the main focus for B2B content marketing. (*)
A signature color can boost brand recognition by 80 percent (University of Loyola, Maryland)
45% of a brand’s image can be attributed to what it says and how it says it. (*)
60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. (*)

Consider Apple: When you think about this tech giant, a handful of ideas most likely come to mind. Creative. Different. Modern. Streamlined. Hip. Apple is an example of a company that has a rock-solid brand. On top of that, Apple does a great job of maintaining their brand across their websites, ads, retail stores, products and every aspect of their events. Their annual Worldwide Developers Conference is known for its creative sessions, streamlined design, hip entertainment and modern innovations.

Carefully branded websites drive registrations

Crafting a one-page event website that generates countless registrations takes imagination, creativity, and some good old-fashioned common sense. You don’t just want potential attendees to be interested — you want them to be inspired to learn more, click through, and to sign up and attend your brand’s event.

In this post, we’ll explain why you need an event website and how to build one for your business. We’ll also throw in some examples of successful event websites as well as a few templates that you can use to get started.

Abhishek Kapoor

Brand Activation Ideas To Connect With Your Target Audience Read More »

How to Build Your Event With an Experience-First Design

Leave a Comment / Hybrid Events, Virtual Events / By Abhishek Kapoor

Supercharged event branding is the key to year on year success

An event brand is an incredibly important method for communicating what your event is to your target audience. To make sense of many competing priorities, this should indicate what kind of experience an attendee should expect based on their first impression of your brand.

Successful event branding leads to recall value

A sound event branding strategy can impact a business or organization in multiple ways. At its core, these are the most common event branding goals:

Communicate the event’s vision
Gain recognition
Generate new interest from prospects
Attract sponsors and vendors
Create trust and loyalty

Struggling with tight deadlines?

Brainstorm memorable event branding ideas.

As an event, you want all your attendees to leave with something that reminds them of the great time they had and to make sure to purchase a ticket again next year. That is when a novel experience captured through a photo or a cool hat can make all the difference. For example, it is ideal to provide swag bags and t-shirts to the team of volunteers not only to thank them but to act as a reminder to come back next year. This strategy can be applied to your attendees; you can simply build it into the ticket cost.
Here are a few ideas to spark some inspiration:
- An event swag bag or survival kit – This is a collection of items like hats, water bottles, pens, and more that can be used during the event to enhance the attendees’ experience.
- Event Experience Passport- Give each attendee an event passport and encourage them to get their passport stamped at various locations and experiences. Once they have completed it, offer a great prize they can take home with them (like a t-shirt).
- Social Media Scavenger Hunt – Leave clues on social media and ask people to take pictures with clues once they find them on social media for a chance to win a big prize.
These extra elements can impact engagement tremendously and directly impact your event brand. In turn, this extra effort up front can go a long way in securing long-term engagement and boosting future attendance.

Brainstorm memorable event branding ideas.

Visuals matter. You want every graphic you use to communicate what type of experience you are going to deliver to your attendees. If you are planning a tech conference, you may want to communicate that there will be great speakers at the cutting edge of technological innovation and that people will leave having learned a lot. In that case, you will likely want to promote your keynote speakers in your event graphics.

Why Event Branding Matters

79% of marketers cite increased brand awareness as the main focus for B2B content marketing. (*)
A signature color can boost brand recognition by 80 percent (University of Loyola, Maryland)
45% of a brand’s image can be attributed to what it says and how it says it. (*)
60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. (*)

Carefully branded websites drive registrations

Crafting a one-page website that generates countless registrations takes imagination, creativity, and some good old-fashioned common sense. You don’t just want potential attendees to be interested — you want them to be inspired to learn more, click through, and to sign up and attend your brand’s event.

In this post, we’ll explain why you need an event website and how to build one for your business. We’ll also throw in some examples of successful websites as well as a few templates that you can use to get started.

Abhishek Kapoor

How to Build Your Event With an Experience-First Design Read More »

One secret that boosts your ROI on events

Leave a Comment / Hybrid Events, Virtual Events / By Abhishek Kapoor

Supercharged event branding is the key to year on year success

An event brand is an incredibly important method for communicating what effectively to your target audience. To make sense of many competing priorities, an event brand should indicate what kind of experience an attendee should expect based on their first impression of your brand.

Successful event branding leads to recall value

A sound event branding strategy can impact a business or organization in multiple ways. At its core, these are the most common event branding goals:

Communicate the event’s vision
Gain recognition
Generate new interest from prospects
Attract sponsors and vendors
Create trust and loyalty

Struggling with tight deadlines?

Brainstorm memorable event branding ideas.

As an event, you want all your attendees to leave with something that reminds them of the great time they had and to make sure to purchase a ticket again next year. That is when a novel experience captured through a photo or a cool hat can make all the difference. For example, mostly one provides swag bags and t-shirts to their team of volunteers not only to thank them but to act as a reminder to come back next year. This strategy can be applied to your attendees; you can simply build it into the ticket cost.
Here are a few ideas to spark some inspiration:
- An event swag bag or survival kit – This is a collection of items like hats, water bottles, pens, and more that can be used during the event to enhance the attendees’ experience.
- Event Experience Passport- Give each attendee an event passport and encourage them to get their passport stamped at various locations and experiences. Once they have completed it, offer a great prize they can take home with them (like a t-shirt).
- Social Media Scavenger Hunt – Leave clues on social media and ask people to take pictures with clues once they find them on social media for a chance to win a big prize.
These extra elements can impact engagement tremendously and directly impact your brand. In turn, this extra effort up front can go a long way in securing long-term engagement and boosting future attendance.

Brainstorm memorable event branding ideas.

Why Event Branding Matters

79% of marketers cite increased brand awareness as the main focus for B2B content marketing. (*)
A signature color can boost brand recognition by 80 percent (University of Loyola, Maryland)
45% of a brand’s image can be attributed to what it says and how it says it. (*)
60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. (*)

Carefully branded websites drive registrations

In this post, we’ll explain why you need a website and how to build one for your business. We’ll also throw in some examples of successful event websites as well as a few templates that you can use to get started.

Abhishek Kapoor

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Fix this one thing with virtual and hybrid events

Leave a Comment / Hybrid Events, Virtual Events / By Abhishek Kapoor

What is that one thing that virtual events suffer with?

Sponsorship Manager are complaining I offer to, liaise and work with event sponsors and exhibitors consistently and the mind-boggling complaint that we hear as of now is, “virtual events don’t work for exhibitors and sponsors”. Having dealt with more than 30 sponsorship based events somewhat recently, I can let you know that this doesn’t need to be valid

In the past 20 years, virtual events have really taken off. No longer are you required to travel long distances and invest in expensive tickets to attend an event. As a result, people can more easily take part in these events. However, there is a lot of confusion about how virtual events work for exhibitors and sponsors. To help, this post highlights the benefits of both types of events along with the pitfalls they might face at a virtual event.

Why Virtual Events Don’t Work for Exhibitors and Sponsors

Exhibitors and sponsors are the lifeblood of any event. They help to fund the event, provide products and services to attendees, and add to the overall atmosphere and experience. But when it comes to virtual events, many exhibitors and sponsors are left wondering if they’re getting their money’s worth.

There are a number of reasons why virtual events don’t work as well for exhibitors and sponsors. First, there’s no face-to-face interaction. This is a big one, as many business deals are still done in person. There’s nothing like shaking someone’s hand and looking them in the eye to seal a deal.

Second, virtual events can be quite boring. Let’s face it, most of us would rather be doing something else than sitting in front of a computer all day long. This is especially true when there’s no real reason to be there other than to listen to a bunch of people talk about things we may not be interested in.

Struggling with tight deadlines?

How to Get the Most from Your Virtual and Hybrid Events

As more and more businesses are moving towards virtual and hybrid events, it’s important to make sure you’re getting the most out of these events as an exhibitor or sponsor. Here are a few tips:

1. Make use of social media before, during, and after the event. Before the event, start promoting your involvement and get people excited about what you’ll be offering. During the event, live-tweet or post updates to give people a taste of what’s going on. And after the event, follow up with any leads you generated.

2. Utilize video content before, during, and after the event. Video is a great way to connect with potential customers and clients, so make use of it! Before the event, create promotional videos that highlight what you’ll be offering. During the event, livestream key moments or record short clips to share on social media. And after the event, thank your customers and clients with a video message.

3. Get creative with your exhibit space. Just because you’re not in a physical space doesn’t mean you can’t get creative with your exhibit! Use virtual reality, augmented reality, or even just create a fun and interactive website to showcase your

Abhishek Kapoor

Fix this one thing with virtual and hybrid events Read More »