How to use post-event survey data effectively
It is very important to collect post-event survey data to understand how your attendees reacted.
- Collect data from all stakeholders after an event to increase understanding of what happened and how it was resolved.
- Use the data collected in the post-event survey to improve your business or performance.
- Use the data collected in the post-event survey to improve your bottom line.
- Use the data collected in the post-event survey to understand how people reacted to events and resolve any issues that arose.
Timing the survey
An important factor in improving survey data collection is by improving the timing of the survey. For proper results, Survey sheets should be mailed out at least 4 weeks in advance to participants, duly filled forms should be collected within a certain timeframe. Accurate completion and promptness in necessary to be able to use the data effectively for research purposes.
Asking relevant question related to the event
- On a scale of 1 to 10 how satisfied were you with the event?
- What was your favorite experience or moment of the event?
- What could we improve on?
- Do you think the event was useful?
- Did the event meet your expectations?
- How likely would you be to attend our events in the future?
- Would you recommend our events to a friend or colleague?
- Did you have an opportunity and place to ask questions and participate?
- What would have made this event better?
- Why did you attend this event?
Dig deeper with session level questions, polls and surveys
Session level questions are questions that focus on the individual speaker and their talk. Each question should be framed in such a way that they help you gauge the overall impact of the session on the event.
A simple question to start with is – Which session did you like the most?
By probing such questions, it is always helpful to creating a better event for next year. Swapcard is an option or solution to build a solid app and then ask questions and conduct polls within the app.
The benefits of asking post event questions
As event planners know, post event surveys are key to getting feedback on what went well and what could be improved for future events. But why are post event surveys so important? Here are a few reasons:
1. Help you understand your attendees’ experience.
2. Give you insight into what worked well and what didn’t.
3. Provide you clarity to identify areas for improvement.
4. Allow you to track changes from event to event.
5. Help you gauge attendees’ satisfaction levels.
Abhishek Kapoor
Abhishek Kapoor is the founder and creative head of BrandWorks Worldwide.
